The Aggie Muster Committee holds several marketing initiatives aimed to raise awareness of the key dates surrounding Aggie Muster and understanding the Aggie Muster tradition. Some of the initiatives include Spring Awareness Week (SAW), which raises awareness of the Reflection Displays, the Reunion Class Barbecue, and the Aggie Muster ceremony, and Host Awareness Week (HAW), which raises awareness of the Aggie Muster Host Program and how to apply. Additionally, the Aggie Muster Committee holds Trick-or-Treat with Traditions in the fall semester to raise awareness of all Texas A&M traditions. Here is the breakdown of costs to operate:

TTT – $4,750

Program Printing – $3,500

SAW/HAW Supplies – $2,500

“Here” Pins – $1,200

Marketing – $1,000

Posters – $200

SAW Flyers – $120

Other – $1,100